GTM Engine Strategy: Expanding Accessibility and Engagement. Creo Engine’s Go-To-Market (GTM) strategy focuses on accessibility, quality, and gradual adoption of blockchain technology.
1. User onboarding as a gateway
Effective user onboarding is critical to reaching a wider audience, and tools like the upcoming CreoPlay wallet are an example of this approach. Integrated with familiar platforms like WhatsApp, Telegram, and email, the wallet simplifies the onboarding process for new users, removing traditional barriers to blockchain adoption. This ensures that users can interact with the ecosystem without requiring deep technical knowledge, making it attractive to both blockchain newcomers and casual gamers.
2. High-quality games as a core future offering
Creo Engine addresses a gap in the current P2E landscape by focusing on game quality. Recognizing that many blockchain games prioritize cryptographic features over gameplay, Creo Engine develops high-quality free-to-play games that deliver the same level of enjoyment as traditional games. By ensuring that gameplay comes first, Creo Engine captures the interest of traditional gamers by gradually introducing them to blockchain elements such as Play-to-Earn mechanics without overwhelming them.
3. Regional Focus with Global Expansion
Creo Engine plans to be present in markets such as Indonesia, Singapore, Philippines, Japan, Vietnam, China, Turkey, and South Korea. These regions represent key opportunities due to the rapidly growing adoption rates of mobile gaming and blockchain. The strategy also includes expansion plans in Europe and North America, where awareness of blockchain games continues to grow.
4. Gradual introduction of blockchain mechanics
Instead of overwhelming new users with cryptographic elements, Creo Engine is gradually integrating blockchain features. For example:
Gamers love titles like Evermore Knights and Slime Haven purely for their gameplay, with blockchain-based ownership and monetization opportunities introduced organically as they progress.
This approach ensures a smooth transition from traditional games to Web3 interactions, increasing user retention and satisfaction.
5. Community engagement and localization
To build strong connections with its target markets, Creo Engine is adapting its outreach and engagement strategies. Localization efforts ensure that future games and platforms resonate culturally and linguistically with regional audiences, while community-building activities drive user loyalty and increased word-of-mouth.